Rodin Farms Project Goals:
- Make the Website Easier to Navigate
- Strengthen Community Connection on Digital Platforms
- Increase Content on the New Website.
Project Brief:
- While redesigning the website for Rodin Farms, a rural farm stand in Central California, I was sole designer.
- I was given a few weeks to meet the redesign goals and I outline the process below.
Animated Logo
I created this animation using their original logo design in an effort to move the brand in a more dynamic direction.
Website Before & After
In this website redesign I focused on brand expansion such as elevating their original website concept and designing in mind for the user. I found that it was difficult to find products on their home page and I wanted to make sure users could find their community work.
Before
After
Social Media Posts
The goal of this redesign was not only to elevate but to expand the company’s digital outreach. By creating these social media mockups they remain true to their brand while also interacting with their community.
