Recrew Project Goals:
- Cohesive Brand Identity
- Marketing Content
- Full Campaign Creation
Project Brief:
- While designing for Recrew, a fictional community sports app, I was sole designer.
- I was given a few weeks to meet the project goals and I outline the process below.
Brand Research
I started the branding process by formulating a vision board. This allowed me to find a direction for the project.
Logo Design
In the process of designing the logo for multiple formats I edited the base font Mlungker to include the “ball in hoop” shape that I had incorporated into the mobile logo format.
App Mockups
I started the app mockups by wireframing a user journey and focusing on the original mood board. Within the app I designed an animated badge for the profile page.
Marketing & Branding
For Brand Marketing I designed a billboard, email blast, and poster.
Final Campaign
In the final brand campaign I laid out all the elements in a format that not only showcased the various deliverables but also introduced the brand’s values and messaging.
